Resources Library by ANA

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Sonia Pall, Neha Arora

Companies: Karvy Insights Limited, Amazon

November 2, 2020

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Neha Arora, Sonia Pall

Companies: Karvy Insights Limited, Amazon

November 2, 2020

UX and qualitative research: Creatures from different planets?

Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two...

Catalogue: Insights Festival 2020

Authors: Janet Standen, Lauren Isaacson, Mary Sorber, Susan Fader

September 16, 2020

Building a bridge between UX and analysts

Striking meaningful conversations with analytics. In companies where analytics resources are scarce, how can user researchers start to have meaningful conversations with analysts in order to work on impactful research together?

Catalogue: Fusion 2019

Author: Paula Herrera

Company: GetYourGuide

November 10, 2019

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019

Authors: Victor Ikawa, Sergey Sheykhetov

Companies: Safaricom, Kantar

November 10, 2019

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019

Authors: Victor Ikawa, Sergey Sheykhetov

Companies: Safaricom, Kantar

November 10, 2019

Gen Z: Some like it old

In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.

Catalogue: Fusion 2019

Authors: Benjamin Simmenauer, Charles Mezerette

Companies: respondi, leboncoin

November 10, 2019

Molson-Coors measuring innovation

The key to maximizing market research's value in the age of data science.

Catalogue: Fusion 2019

Authors: Marc Bertrand, David Turner, Ian Ash

Companies: Dig Insights, Molson Coors

November 10, 2019

Gen Z: Some like it old

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Catalogue: Fusion 2019

Authors: Benjamin Simmenauer, Charles Mezerette

Companies: respondi, leboncoin

November 10, 2019